In 1921, Guccio Gucci opened a small shop in Florence, luggage and saddlery. In the years of autarchy, to cope with the shortage of materials, is introduced the use of poor materials such as hemp, jute, and the famous bamboo which confirm the originality of the Florentine brand is created in 1947 when the famous Bamboo bag , superbly stylish accessory worn by women more glamorous era. The reasons for the bite and bracket are taken from the equestrian tradition of the fashion house as well as the ribbons that mark the accessories: green-red-green for items in leather and blue-red-blue for those in colored leather. In the early sixties the double G logo is put into production in memory of the founder, and in 1967 Rodolfo Gucci created the Flora scarf for an elegant Grace Kelly; Audrey Hepburn, Jackie Kennedy and Maria Callas are testimonial of Italian luxury. The turning point occurs coated with the choice of the couple Tom Ford and Domenico De Sole, under the influence of the former editor of Vogue Paris Carine Roitfeld: The Gucci woman is international, feminine and confident. Appointed Creative Director of Gucci in January 2015, Alessandro Michele is responsible for all of Gucci’s collections and global brand image.